The best email ever written?
As far as I know and research goes, I was one of the first creatives to start the wave of persuasive Email Marketing. Below is the first email I wrote in 2011 to entice the head of Marketing at Rak Bank to meet with me. She had a reputation of never meeting a competitive agency, until she received my email.
Results: She replied and invited me for a meeting. Since she was happy with her agency, she wasn’t convinced to put her business on pitch. Still, the email inspired me to initiate new business development strategies based on email marketing — which is now vital.
Recruitment
Ad
When I launched my agency, Quse Qommunications, I wanted to hire intelligent, well-cultured individuals. Instead of judging them based on their resume, I developed a campaign to help me evaluate their character and ability to research and articulate solutions.
Result: We didn’t get many applicants. But – we found two superstars from Dubai & Columbia – and they became irreplaceable!
Toshiba Satellite U920T
Despite being technologically advanced, Toshiba was becoming dull and lost connection with the youth. How might we introduce their new dual laptop-tablet in a way that resonates with the young generation?
Solution: Focus on comic lovers. We built an integrated and interactive campaign inspired by comic books and the need for the youth to be seen as cool.
This ad and interactive print for Dunlop got awarded in Mena Crystal Award.
Banking Work
Throughout my career, I’ve worked for 6 banks: Saudi Hollandi Bank, Riyad Bank, Al Rajhi Bank, Abu Dhabi Commercial Bank, Noor Bank, and Commercial Bank of Dubai.
Though most of the work was on the marketing, startegic and ads side, I had the chance to develop the brand architecture of the Commercial Bank of Dubai and proposed the first artificial intelligent system.
Miscella-neous Work
Some of these works were proactive, others for awards applications.
