I've spent hours surfing my 12TB Events Backup.
Then, I went searching in my wardrobe. Where's that Red Scarf? It used to be my companion!
I've created hundreds of Events, and developed a method to integrate the live event with social media. The process taught me to be human-centric, and focus on every touch point of the whole experience.
I'll put here some, and I promise I'll keep adding – until I find that scarf!
Flower by Kenzo L’Elixir
Launch Event
For every new launch, kenzo celebrates by filling the streets with its poppies. The question was: in which street in Dubai should we spread the poppies?
Not a very inspiring question. So we changed it to: How might we celebrate each woman by letting her celebrate a special moment with herself?
Solution: Transform the event into an intimate meeting with yourself. We booked a museum and gave each woman a moment to experience what it feels like to be a piece of art, with the new Kenzo and its poppy symbol.
YSL Rouge Pur Couture
Launch Event
Each color range of the new YSL Le Rouge Pure Couture offers a vast wardrobe of shades. But, how might we launch an event that makes lipsticks personal?
Solution: Using the psychology of colors, we built an interactive full-day event that reflects each woman's identity in relation to the YSL color shade. The Women influencers would go into a personality test, discover the color that suits them, then become part of the teaser-revealer campaign built live on social media.
Bourjois Volume Reveal
Launch Event
The new 'Volume Reveal' from Bourjois Paris can uncover your beauty. But, it's a mascara. How might we get women excited to try the new mascara?
Solution: Instead of merely showing the audience what the mascara can do, what if we gave them the chance to Reveal The Way for their beauty idols? We locked 3 top beauty influencers in a giant maze and asked women to help them on Facebook and nstagram live to show them the way to reach the new mascara.
